W58: Data Content Loop
Rich Barton's playbook for building internet companies
Hola folks!
In my humble opinion, playbooks are largely overrated: most of them are just clever presentations of one-off successes. But when someone creates not one, but three billion dollar companies using a playbook, then you can’t ignore them.
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Essay: Making Uncommon Knowledge Common
“My motivation, I guess, is kind of power to the people.”
– Rich Barton
Rich Barton is hardly a household name. Perhaps this is because he’s not based in Silicon Valley, and makes relatively few investments.
However, while there are more visible founders (like Bezos and Musk) who’ve built bigger businesses, market cap and notoriety aren’t the only measures of a founder. And Barton is a strong contender for the title of best consumer tech founder because of his repeated success.
Rich Barton has built three billion-dollar consumer technology companies: Expedia, Zillow, and Glassdoor. This essay is about the Rich Barton Playbook for winning markets through Data Content Loops and how he built all three companies with the same general strategy.
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